Create the adverts {U20;P4,M3}

Learning Outcome 3 (U20): Be able to produce the planned media components
Working as part of a group we produced a billboard, magazine and video advert. This met the brief because we were told to create these three specific pieces of promotion. Below are the three methods of marketing we created as a group in their final forms.

 The video link for the unedited copy of the Phizzwizzard advertising campaign is:


The video link for the edited and final version of the Phizzwizzard advertising campaign is:



Magazine advertising

 This is my magazine advertisement. Below is the final product of it on its own, and then below that is the advert placed on a magazine to show what it would look like when its been published.





Billboard advertising

This is my billboard advertisement. Below is the final product of it on its own, and then below that is the advert placed on a billboard to show what it would look like when its up in real life.







Audience feedback on our video advert

 This is one of the most important stages of the process, because it gives us a clear idea of what a customer would think of the video when they see it. This would give us an indication as to how popular the advert and drink may become when we release it. It also gives us feedback in order to touch up and improve it slightly before we release it to the public. Furthermore, giving us in depth analysis as to how we could improve certain aspects in a future project, for example the actual filming of the video.











M3 U20 - Create production material that follows the code and conventions of the chosen genre for the media product

Throughout all of our advertising for Phizzwizzard, we very closely followed the codes and conventions required by the client as stated clearly in the brief. This was to ensure we created a retro style effect on the product to incise both target audiences to purchase the drink. We were also able to keep the Phizzwizzard logo and can consistent throughout all the advertising we created, making the brand and drink recognisable for a customer if they saw it in a shop.

We were able to target both the older and younger target audiences through the video by including aspects that interest both, being the club bar for the older target audience and the teenage features for the younger target audience. However, we were still able to keep the drink consistent and have the same appearance that we presented it with in the magazine and billboard advertising. With the billboard and magazine promotion, we ensured the image of the drink was the focal point for the consumer to see, also making the logo very large and noticeable. This was to gain awareness of the product for the target audiences, therefore they would be more likely to purchase them in the future.





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