Theo Rubins Unit 20 and 24

Learning Outcome 3 (U20): Be able to produce the planned media components M3 (U20) - Create production material that follows the codes and conventions of the chosen genre for the media product Codes and conventions are used in any media product. Whether it be a film, a billboard, a magazine or a video advertisement, these are always applied. The codes are the actual pieces that demonstrate what the product is, and give it meaning. This could include the way it has been filmed by the camera, or the actions of someone/something in the media text. Conventions are the ways of using the codes, which is where the audience comes into play. This is because conventions demonstrate the expected way a media product should be. Codes and conventions are very genre specific, therefore to create a successful product, they have to be used carefully and with diligence. This ensures the media product is being portrayed in the correct way, and will lead to a maximised engagement from ...

Learning Outcome 3 (U20): Be able to produce the planned media components Working as part of a group we produced a billboard, magazine and video advert. This met the brief because we were told to create these three specific pieces of promotion. Below are the three methods of marketing we created as a group in their final forms. The video link for the unedited copy of the Phizzwizzard advertising campaign is: The video link for the edited and final version of the Phizzwizzard advertising campaign is: Magazine advertising This is my magazine advertisement. Below is the final product of it on its own, and then below that is the advert placed on a magazine to show what it would look like when its been published. Billboard advertising This is my billboard advertisement. Below is the final product of it on its own, and then below that is the advert placed on a billboard to show what it would look like when its up in real life. Audien...

Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief P2 This task was grouped work with Joel and Tahlia. Proposal: Here is my proposal for our cross media  advertising  campaigns for Phizzwizard: Purpose/concept The purpose of these adverts is to promote the new fizzy drink (Phizzwizard) we are attempting to introduce to the market, giving it an increased recognition and awareness within our target audience. The concept of the advertising campaigns is to demonstrate to the target audience of around 30-35 year olds that their favourite 'retro' fizzy drink is back and available to purchase. A huge element of this concept is that the nostalgia will drive sales with this group of people, and the adverts promoting the drink will unlock memories they had of the old school drink. However, there is an added concept to the fizzy drink due to the secondary target audience of   teenagers. The concept of the adver...