Theo Rubins Unit 20 and 24

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry Pass The job role that I will be discussing in this task is a Marketing Director .  Marketing directors have to create awareness of the brand that is being advertised. They have key communication skills in order to target specific audiences and build customer relationships. Being the executive of marketing, they have both proofread online and print advertising before it is sent to publicly be distributed. In addition, social media platforms have to be monitored to ensure the target audiences are engaging in relevant posts to reach maximum exposure. Behaviours and attributes required for this job role: A Marketing Director is a very important role when it comes to finding a success of either a campaign or a whole business. This is because a Marketing  Director has the power of exposure and promotion for the business, meaning they decide what ...

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry U24, P3 - Describe what skills are required for differing media industry job roles It is important to understand how the media industry operates. In this task, as a group we demonstrated what different job roles in the media industry entail.  There are many jobs within the media industry but as we believe they're the most important roles, these are the ones that we have focussed on in this task: Marketing director  Project manager Social media manager Interactive designer Art director  Market researcher Theo -  https://www.powtoon.com/online-presentation/dwUnstswuqa/?mode=movie#/ Joel - https://www.powtoon.com/online-presentation/eOm0yrC6iWz/?mode=movie#/ Tahlia -  https://www.youtube.com/watch?v=kL9xbsbZXrM&feature=youtu.be

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries Unit 24, D1 Discuss how successful media concepts have been positively exploited across multiple media industries Netflix (screenshot from google) Introduction to Netflix The brand/concept that I will be discussing for this task is Netflix. Netflix is an American based media-service provider. They are the world's leading entertainment service, providing content for over 139 million subscripted members over 190 different countries.  The base number of devices that it allows to be watching content at the same time is one or two. However, with a slightly more expensive package, Netflix allows you to have four different devices playing content at the same time. This makes it easy for families or friends to share an account, being more cost effective for them and increasing customer satisfaction. In addition, a regular membership which only allows one st...