Theo Rubins Unit 20 and 24

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P2 (U24) - Explain the use of converging. technologies within an identified sector Technological convergence - This is how despite technology  changing, there are advancements in different blackbox's which allow them to evolve to perform similar tasks. This is making it increasingly easier for people to access different information because they can find it on their different blackboxes at any given time.  Explain the use of converging technologies within advertising at the stages of: pre-production production post-production Due to the convergence in the media industry now, content creators are able to do the pre-production, production and post-production processes on one software and one device. This makes it very easy to complete the full task of creating a piece of media. In addition, they are also able to publish...

Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products  Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1 (U20) - Describe an existing media advertising campaign First advertising campaign - Adidas (google image) The first advertising campaign that I will be talking about is the Adidas advert - 'I'm here to create' featuring Manchester United footballing star, Paul Pogba. Adidas are a multinational corporation founded in Germany who specialise in sportswear. They manufacture shoes, clothes and accessories and are the largest sportswear manufacturer in the whole of Europe, building a fantastic reputation for themselves. Aims and objectives Aim - An aim is a statement which concerns the overall achievements of the project.  Objective - An objective is an individual stage which needs to be completed in order to ac...